Senior Product Marketing Specialist

Analyze market research data to identify customer needs, market trends, competitor activities, and business opportunities, while proposing initiatives that support company growth.Coordinate with concerned departments to develop and design product marketing materials and promotional content.Monitor and analyze product performance and movement to identify fast, medium, and slow-moving products, providing recommendations to support business decisions.Collaborate with market research teams to evaluate market products, pricing trends, and opportunities for expanding or improving the company’s product portfolio.Coordinate with the R&D department to assess the feasibility of developing new products or enhancing existing products, including implementation requirements and estimated costs.

+3 years of experience in Product Marketing, Brand Marketing, or a similar role.Strong understanding of market research, product positioning, and competitor analysis.Strong analytical, communication, and presentation skills.Experience working with cross-functional teams.Bachelor’s degree in Marketing, Business Administration, or related field.Experience in the manufacturing or industrial sector is preferred