Social Media Specialist

Plan, create, and publish high-quality, engaging content (posts, reels, videos, stories, blogs, etc.) across all social media platforms.Own, manage, and maintain the social media content calendar, ensuring timely publishing and alignment with marketing objectives, campaigns, seasonal moments, and key events.Develop monthly content plans and campaigns that support business and marketing goals.Manage and grow the company’s social media presence across LinkedIn, Facebook, Instagram, TikTok, X, YouTube, and other relevant platforms.Moderate all social media channels by monitoring comments, messages, mentions, and user-generated content, ensuring timely responses and positive community engagement.Engage with followers and build an active online community that reflects the brand’s voice and values.Monitor social media trends, platform updates, tools, and best practices to continuously enhance content performance and strategy.Collaborate with the marketing, creative, and design teams to align content with campaigns, events, and brand objectives.Analyze performance metrics, prepare reports, and provide actionable recommendations to optimize reach, engagement, and conversions.Stay up to date with platform algorithms, emerging content formats, and paid advertising opportunities.

Bachelor’s degree in Marketing, Communications, Media, or a related field.2–3 years of proven experience in social media management, content creation, and community management.Strong copywriting and storytelling skills in English (Arabic is a plus).Knowledge of social media analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics, etc.).Basic understanding of paid advertising and campaign management.Creative thinker with strong attention to detail and the ability to work independently under deadlines.