Content Head / Content Lead

●        Lead, mentor, and manage the daily workflow of the Copywriting team and the Social Media Content team.

●        Develop content strategies and editorial/social media calendars per client, aligned with campaign and sales objectives.

●        Review and approve copy and social media content before publishing to ensure quality and brand consistency.

●        Coordinate with the Design, Performance Marketing, and Account Management teams to ensure integrated campaigns.

●        Ensure all content aligns with each brand’s tone of voice and communication guidelines.

●        Define and track content KPIs (engagement, reach, conversion-supporting content, turnaround time).

●        Provide coaching, mentorship, and performance feedback to team members.

Stay updated on e-commerce, social media, and consumer trends to keep content competitive●        Analyze content performance and provide regular reports on engagement, reach, and team output to management.Collaborate with the Performance Marketing team to support A/B testing with copy variations.

●        Team Leadership:Set individual and team goals, conduct regular 1:1s and performance reviews, and build a collaborative, feedback-driven team culture across both teams.